Saints’ vision is to utilise Green 4’s Go system to provide a single customer view, enabling improved insight into their supporters and enhanced communication.
The Go system will have data feeds from various customer touch points, including ticket purchases, retail transactions, conference and banqueting bookings and a live feed to stadium access control data.
Danielle Lewis, Head of Ticketing & Hospitality at Southampton Football Club, said: “We are looking forward to working with Green 4 and exploring the exciting opportunities that their CRM system will offer the club.
“As a business, we are constantly striving for ways to improve what we offer to our supporters, and this system will allow us to communicate with our supporters more effectively than ever before.
“By utilising Green 4’s experience in CRM we will be able to gain a far better understanding of the needs of our supporters, and ensure that they receive a five star service tailored to their requirements.”
This partnership is the first step towards a longer term strategy for CRM, to ensure all supporter data is centralised and accessible to the Club.
Peter Oliver, Green 4 Solutions Director, said: “We are delighted to be working with another top calibre football club.
“Their success in recent seasons has been remarkable on the field, and through this partnership we look forward to working with the club to achieve further success off the field.”
In addition, Southampton will work with Green 4’s partners, 4Sight Sport & Leisure, who will provide data strategy and consultancy services in order to ensure that people, process and technology are all part of an effective change, as the club aims to embrace CRM and fan engagement across all departments.