Hundreds of supporters were queueing by the time the store opened at 11am as they sought to get themselves kitted out for the upcoming 2013/14 season.
Saints fans young and old headed down to the city's main shopping centre to pick up the first Southampton strip produced by our new Official Technical Partner adidas.
A number of supporters made use of the Saints Store's dedicated printing facility to add Barclays Premier League badges and their favourite players' names and numbers to the back of their new kits, with Rickie Lambert, Adam Lallana, Morgan Schneiderlin and Gastón Ramírez among the most popular choices.
The new home kit remains on sale at the Saints Store in WestQuay, and is also now available online
From 9am tomorrow morning, fans will be able to pick up their home kit as well as a range of other Saints merchandise from the Saints Megastore at St Mary's Stadium.
Saints Megastore stocked up for tomorrow's launch